Bud Light Platinum’s new commercial featuring Avicii debuted this evening during the first quarter of the Super Bowl.

Photo by Jalil Arfaoui

Swedish wonder boy Avicii was robbed yesterday before playing a show in Rochester, NY.

According to his Facebook page, Avicii’s room was broken into early Thursday morning while he was sleeping. “In a hotel full of fans that was a creepy thing to happen,” he wrote. “I really hope someone helps me find them.”

It’s not clear exactly what was stolen, but the post suggests he lost his computer or other music gear. “I just want my stuff back so I can keep producing on the road,” he posted.

As shown in the YouTube video below, the show at Main Street Armory last night did go on in spite of the robbery.

Avicii is offering a reward to anyone who can help locate his belongings. Those with information should email info@atnight.se.

Video from YouTube user digi1927

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Interscope Records has announced it has signed a U.S. deal with Avicii. Through the deal, Avicii’s “Le7els” radio edit is now available to all digital partners on Interscope Records’ Atom Empire.

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